<?xml version="1.0" encoding="UTF-8"?><rss xmlns:dc="http://purl.org/dc/elements/1.1/" xmlns:content="http://purl.org/rss/1.0/modules/content/" xmlns:atom="http://www.w3.org/2005/Atom" version="2.0"><channel><title><![CDATA[Global Hotel Alliance]]></title><description><![CDATA[Global Hotel Alliance brings together a unique collection of independent hospitality brands for GHA DISCOVERY, a multi-brand loyalty programme.]]></description><link>./blog</link><generator>RSS for Node</generator><lastBuildDate>Tue, 07 Apr 2026 14:50:59 GMT</lastBuildDate><atom:link href="./blog-feed.xml" rel="self" type="application/rss+xml"/><item><title><![CDATA[Small brands, big opportunities with GHA DISCOVERY]]></title><description><![CDATA[By Kristy Howgate, Global Hotel Alliance Independent hotel brands are the hospitality industry's backbone, providing authentic and local...]]></description><link>./post/small-brands-big-opportunities-with-gha-discovery</link><guid isPermaLink="false">629f179deba2bd45788a398e</guid><pubDate>Tue, 07 Jun 2022 09:59:51 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/6f53ab_c9077aced5fb4e70ac116615d6b41562~mv2.jpg/v1/fit/w_480,h_437,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>peterplejic</dc:creator></item><item><title><![CDATA[How Independent Hotel Brands Can Capitalize on the Post-Pandemic Loyalty Opportunity]]></title><description><![CDATA[by Chris Hartley Skift Take Traveler expectations have shifted dramatically since before the pandemic. To capture demand in a competitive...]]></description><link>./post/how-independent-hotel-brands-can-capitalize-on-the-post-pandemic-loyalty-opportunity</link><guid isPermaLink="false">62a213f7faca4b242d3b71ec</guid><pubDate>Tue, 17 May 2022 20:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_483d4348c5a94dca9f1735b5d10c6223~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[How UAE travel industry is performing and GHA DISCOVERY perspectives]]></title><description><![CDATA[by Chris Hartley UAE's travel market is one of the best performing markets globally. Chris Hartley, CEO of Hotel Global Alliance shares...]]></description><link>./post/how-uae-travel-industry-is-performing-and-gha-discovery-perspectives</link><guid isPermaLink="false">627bf7e6c137d0e284fb38ca</guid><pubDate>Wed, 11 May 2022 17:54:59 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_483d4348c5a94dca9f1735b5d10c6223~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[GHA DISCOVERY LIVE LOCAL - a concept designed for the way consumers travel today]]></title><description><![CDATA[By Jelena Kezika, Global Hotel Alliance In just a few days, the newly enhanced GHA DISCOVERY will launch. In addition to the recently...]]></description><link>./post/gha-discovery-live-local</link><guid isPermaLink="false">6242dc20b79cd1cea80790cf</guid><pubDate>Sun, 28 Nov 2021 10:14:56 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_5f4634ce48614f008b5322853378f4bd~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Folker Heim</dc:creator></item><item><title><![CDATA[GHA DISCOVERY launches DISCOVERY Dollars]]></title><description><![CDATA[By Kristi Gole, Global Hotel Alliance The countdown has begun as we approach our big relaunch of GHA DISCOVERY in early December! Though...]]></description><link>./post/gha-discovery-launches-discovery-dollars</link><guid isPermaLink="false">6273aaeccb554b1644d24b07</guid><pubDate>Sun, 21 Nov 2021 20:00:00 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_9ea100a1ef1f4864b308e5bfaabdc880~mv2.png/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Folker Heim</dc:creator></item><item><title><![CDATA[The power of training for the ultimate guest experience]]></title><description><![CDATA[By Cheryl Chi, Wharf Hotels There is no denying that training is an incredibly powerful tool to help you achieve success at every level...]]></description><link>./post/the-power-of-training-for-the-ultimate-guest-experience</link><guid isPermaLink="false">624eb02638b77993e7c6d895</guid><pubDate>Sun, 05 Sep 2021 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/06019a_7039eef3f723442a971c1cbdc0dbc50e~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Folker Heim</dc:creator></item><item><title><![CDATA[Why hotels need to integrate CSR into daily operations]]></title><description><![CDATA[As hoteliers, we maintain quite a number of responsibilities: to our owners and shareholders, guests, employees, and vendors, but also to...]]></description><link>./post/why-hotels-need-to-integrate-csr-into-daily-operations</link><guid isPermaLink="false">624eb02638b77993e7c6d894</guid><pubDate>Tue, 06 Oct 2020 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/62201e_1740bde8d2414951b7b1faba78ff3794~mv2.jpg/v1/fit/w_494,h_855,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Folker Heim</dc:creator></item><item><title><![CDATA[How Independent Hotel Brands Can Move Forward During a Difficult Period in the Travel Industry]]></title><description><![CDATA[There is simply no doubt about it, 2020 has not been kind to the travel and hospitality industry. And the devastation has been felt not...]]></description><link>./post/how-independent-hotel-brands-can-move-forward-during-a-difficult-period-in-the-travel-industry</link><guid isPermaLink="false">624eb02638b77993e7c6d893</guid><pubDate>Wed, 05 Aug 2020 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_804d5693ee6d4aafbf8022b8c04f71d5~mv2.jpg/v1/fit/w_556,h_556,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Folker Heim</dc:creator></item><item><title><![CDATA[Wharf Hotels celebrates success with Global Hotel Alliance (GHA)]]></title><description><![CDATA[Every year since 2004, GHA gathers its alliance members at their annual CEO Committee meetings. The 2019 conference took place in Hong...]]></description><link>./post/wharf-hotels-celebrates-success-with-global-hotel-alliance-gha</link><guid isPermaLink="false">624eb02638b77993e7c6d892</guid><pubDate>Mon, 11 May 2020 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75f95d_40613360c41749a4ad736675e678ed9b~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[2019 award winners - celebrating the success of the alliance]]></title><description><![CDATA[Celebrating success is vital in business. Recognising achievements help to motivate colleagues, indicates where we stand against our...]]></description><link>./post/2019-award-winners-celebrating-the-success-of-the-alliance</link><guid isPermaLink="false">624eb02638b77993e7c6d891</guid><pubDate>Mon, 13 Jan 2020 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_483d4348c5a94dca9f1735b5d10c6223~mv2.jpg/v1/fit/w_1000,h_1000,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[How does the alliance sign-up and adoption process work? Andreas Kohn, VP S&#38;M Capella Group, Speaks]]></title><description><![CDATA[Change. It is the only constant in this world, and yet it is also the argument for many to stay the same. Why change what is not broken,...]]></description><link>./post/how-does-the-alliance-sign-up-and-adoption-process-work-andreas-kohn-vp-s-m-capella-group-speaks</link><guid isPermaLink="false">624eb02638b77993e7c6d890</guid><pubDate>Thu, 05 Dec 2019 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75f95d_2c9dea06946f4f15a107ee597e8e077f~mv2.jpg/v1/fit/w_1000,h_821,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[What's it like to be a member brand of Global Hotel Alliance? By Anthony Ross, CEO of JA Resorts]]></title><description><![CDATA[Why should hotel brands join an alliance? James Simmond, Global Hotel Alliance’s Head of Development, explained. “For us, this answer is...]]></description><link>./post/what-s-it-like-to-be-a-member-brand-of-global-hotel-alliance-by-anthony-ross-ceo-ja-resorts</link><guid isPermaLink="false">624eb02638b77993e7c6d88f</guid><pubDate>Wed, 20 Nov 2019 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/75f95d_1cfdd5771c8d4796b860cbb44481f12c~mv2.jpg/v1/fit/w_736,h_503,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item><item><title><![CDATA[Why now is the right time to join the alliance]]></title><description><![CDATA[As Global Hotel Alliance (GHA) celebrates its 15th anniversary, we wanted to reflect on just how much has changed since the beginning,...]]></description>

<guid isPermaLink="false">624eb02638b77993e7c6d88e</guid><pubDate>Sun, 13 Oct 2019 08:45:45 GMT</pubDate><enclosure url="https://static.wixstatic.com/media/f9cf79_804d5693ee6d4aafbf8022b8c04f71d5~mv2.jpg/v1/fit/w_556,h_556,al_c,q_80/file.png" length="0" type="image/png"/><dc:creator>Desiree Cultivo</dc:creator></item></channel></rss>